Jay WongApr 27Your marketing team lives in Slack. Your AI doesn't. Boo does now — answering in-thread, posting routine outputs to channels, alerting campaign owners in DM, and giving the team shared visibility into what every agent is doing.
Google Ads CPA averaged $14.20 last week, down 28% WoW. Brand campaigns drove most of the improvement. Any CPA targets or rules I should remember for future reports?
Yeah — our CPA target for search is $15, and always exclude brand from efficiency comps.
Jay WongApr 27Marketing teams want to deploy AI across the org. They get a chatbot per analyst — siloed, generic, reactive. The Context Management System is what closes the gap between those two.














Jay WongApr 14You've connected Claude to your ad platforms. You've asked it to pull reports. And every new conversation, it asks the same questions. It's 50 First Dates — your agent has amnesia. Here's the fix.
Jay WongMar 12Building marketing dashboards takes weeks of config, SQL, and data plumbing. What if you just showed the AI what you wanted? Upload a screenshot and Boo builds the full pipeline — sources, joins, calculated fields, and dashboard.
How was creative performance last week?
Jay WongMar 10Your agent doesn't need 1,920 rows of raw JSON. It needs a three-row answer. Here's how the analysis sandbox changes the economics of AI marketing analytics.
Jay WongMar 7Most marketers check dashboards reactively. By the time you spot a problem, budget is already wasted. Boo monitors your campaigns 24/7 and surfaces the insights that matter — before you even think to look.
Jay WongFeb 26After a decade building dashboards for growth marketers, we realized dashboards don't drive action — analysts do. So we built Bamboo: an AI analyst that monitors, analyzes, and acts on your marketing data.
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