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News & Updates from Bamboo

Cost Per Acquisition
$12.40↓ 28.6%
Impressions
2.4M↑ 12.4%
Campaign Performance
CampaignImpSpendConv
Brand Awareness1.2M$14.8K3.4%
Retargeting – FB847K$9.2K5.1%
Google Search392K$21.4K8.7%
Email – Feb128K$3.1K2.9%
Channel Mix
Jay WongJay WongMar 12

Vibe Code Your Marketing Dashboards with Bamboo AI

Building marketing dashboards takes weeks of config, SQL, and data plumbing. What if you just showed the AI what you wanted? Upload a screenshot and Boo builds the full pipeline — sources, joins, calculated fields, and dashboard.

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How was creative performance last week?

CreativeCPAΔ CPA
Summer Sale$18.20+42%
Brand Aware.$14.60+18%
Retargeting$8.40-4%
Lookalike$22.10+60%
Jay WongJay WongMar 10

From Chat to Chart: How Marketing Teams Query Data Without SQL

How many questions did your marketing team not ask this week? The cost of answering them was too high. Here's how that changes.

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Google Ads CPA averaged $14.20 last week, down 28% WoW. Brand campaigns drove most of the improvement. Any CPA targets or rules I should remember for future reports?

Yeah — our CPA target for search is $15, and always exclude brand from efficiency comps.

ObservationSearch CPA target is $15
RuleExclude brand from efficiency comparisons
Jay WongJay WongMar 9

How Boo Remembers: The Memory Behind Your AI Marketing Analyst

Data dictionaries nobody maintains. Months of onboarding for new analysts. Tribal knowledge locked in people's heads. Boo learns your marketing context from conversation — and gets smarter every week.

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Ad Spend
$48.2K
↑ 8.3%
Email Open Rate
34.7%
↓ 5.8%
Impressions
2.4M
↑ 12.4%
Facebook CPA up 34% WoW+34%anomaly
Budget overpacing by 20%120%pacing
Google ROAS 4.2x, +12% WoW+12.0%metric
Jay WongJay WongMar 7

Monitor with Boo: Your AI Analyst That Never Sleeps

Most marketers check dashboards reactively. By the time you spot a problem, budget is already wasted. Boo monitors your campaigns 24/7 and surfaces the insights that matter — before you even think to look.

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Jay WongJay WongFeb 26

Introducing Bamboo V1: The AI Marketing Data Analyst

After a decade building dashboards for growth marketers, we realized dashboards don't drive action — analysts do. So we built Bamboo: an AI analyst that monitors, analyzes, and acts on your marketing data.

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